ACC launches ‘Concrete Direct’, uberizing ready-mixed concrete customer experiencePDF

Press release

ACC Ltd launches ‘Concrete Direct’uberizing the ready-mixed concrete customer experience

  • Béton Direct, which is part of ACC Digitization strategy, provides an end-to-end digital experience and ease to customers by saving time and money.

  • E-commerce functionalities for the concrete purchase – from order reservation to tracking and delivery, facilitate transparent and real-time operational communication with the customer.

Bombay, 31 years oldst March 2022: ACC Ltd., a member of global conglomerate Holcim and one of the country’s leading cement and concrete manufacturers, has launched Direct concrete, a digital application uberizing end-to-end operations, from order taking to tracking and delivery. The tool facilitates transparent, real-time operational communication with customers and efficient logistics planning. As part of its digitization strategy, ACC is known for its innovation and with the launch of Concrete Direct, the company is taking another step in its journey.

Concrete Direct makes it an easier and smarter way to manage concrete purchases as it provides real-time order tracking unlike the previous ones. Now customers can navigate live truck positions on GPS, interact with customer service representatives using chat, share tickets, view active orders and history, modify orders in real time, and monitor the performance of their site teams from anywhere. Live truck position tracking reduces operational tracking calls, greatly improving logistics efficiency.

Concrete Direct provides business continuity to all stakeholders, digitally enabling them to keep their projects are moving, even in difficult circumstances like the pandemic. In addition to this, the driver has an interface on a smart device with order details. It also allows drivers to drop a pin to their place of arrival on their devices instead of requiring signatures, eliminating the need for physical contact between drivers and customers, enabling adherence to safety protocols and standards.

Mr. Sridhar Balakrishnan, MD and CEO, ACC Limited said: “At ACC, we recognize the need to improve and drive through digitization. We are pleased to launch Concrete Direct, a premium digital tool that saves our customers time and money. With such innovations, we want to improve the customer experience and build a strong ecosystem of partners to support them..”

The ready-mixed concrete market in India is extremely challenging, characterized by the perishable nature of commodities, hyperactive competition with a plethora of low cost local players and ever more demanding customers. Concrete Direct fits very well into ACC global business strategy of delivering a differentiating customer experience and improving logistics efficiency through digital transformation.

ACC continues to strive to be an innovative and responsive organization by developing sustainable, innovative and differentiated solutions that align with its vision to become the most innovative and sustainable organization. concrete company of india‘.

About ACC

ACC Limited, a member of the Holcim Group, is one of India’s leading producers of cement and ready-mixed concrete. It has more 6,400 employees, 17 cement manufacturing sites, 80 concrete plants and a national network of more than 50,000 distribution partners serving its customers. With a world-class R&D center in Mumbai, the quality of ACC’s products and services, as well as its commitment to technological development, make it a preferred brand in building materials. Created in 1936, ACC is counted

among the co‘Most Sustainable Companies’ in the country and is recognized for its best practices in environmental management and corporate citizenship. With sustainability at the core of its strategy, ACC is the first Indian cement company to sign the Net Zero Pledge with Science Based Targets.

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