ACC launches “Concrete Direct”, uberizing the ready-mixed concrete customer experience

ACC Ltd., a member of global conglomerate Holcim and one of the country’s leading cement and concrete manufacturers, has launched “Concrete Direct”, a digital app uberizing end-to-end operations, from booking orders to tracking and at the delivery. The tool facilitates transparent, real-time operational communication with customers and efficient logistics planning. As part of its digitization strategy, ACC is known for its innovation and with the launch of Concrete Direct, the company is taking another step in its journey.

Mr. Sridhar Balakrishnan, MD and CEO, ACC Limited said, “At ACC, we recognize the need to improve and lead through digitalization. We are pleased to launch Concrete Direct, a premium digital tool that saves our customers time and money. With such innovations, we want to improve the customer experience and build a strong ecosystem of partners to support them.

Concrete Direct makes it an easier and smarter way to manage concrete purchases as it provides real-time order tracking unlike the previous ones. Now customers can navigate live truck locations on GPS, interact with customer service representatives via chat, share tickets, view active orders and history, edit orders in real time, and monitor truck performance. their site teams from anywhere.

Live truck position tracking reduces operational tracking calls, greatly improving logistics efficiency.

Concrete Direct provides business continuity to all stakeholders, digitally empowering them to move their projects forward, even in challenging circumstances such as the pandemic. On top of that, the driver has an interface on a smart device with order details. It also allows drivers to drop a pin at their arrival location on their devices instead of requiring signatures, eliminating the need for physical contact between drivers and customers, enabling compliance with safety protocols and standards. .

The ready-mixed concrete market in India is extremely challenging, characterized by the perishable nature of commodities, hyperactive competition with a plethora of low cost local players and ever more demanding customers. Concrete Direct fits very well into ACC’s overall business strategy of delivering a differentiating customer experience and improving logistics efficiency through digital transformation.

ACC continues to strive to be an innovative and responsive organization by developing sustainable, innovative and differentiated solutions that align with its vision of becoming “India’s most innovative and sustainable concrete company”.

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